Every PureFish has a name,
because every PureFish has a story.

ARCTIK SALMON ®
 

Arctik ® salmon is named after the glacial arctic waters where this sustainable & natural salmon is raised to perfection in the Northern most waters near the arctic circle.

These small "nordic" villages have been living from these waters for hundreds of years, and have a respect for the water that has given them so much over the generations. Its this care for the ocean, its fish, and habitat that leads these water farmers to put quality before quantity.

Small independently owned farms and surrounding area are basically untouched from modern time, visiting these remote areas is like taking a step back in time. With its slow pace of life, focus on the surrounding waters and its bounties, and its community.

Arctik salmon is widely considered “the” salmon that other farmed salmons ARE measured against. Sustainably raised in the wild open ocean waters off the arctic circle and the lands rugged coastline. It’s this unique environment which give this fish its firm texture, lean flesh, and buttery sweet flavor that chefs around the world have come to demand.

Sustainable water farming, and ultra low stocking densities make Arctik® salmon farms some of the best in the world.

 

LOCATION

Arctic Circle - Where the North Atlantic, North Sea & Norwegian Sea meet. These are frigid, rich, and pristine waters with abundant sea-life & nutrients with water temps just above freezing.

 

SUSTAINABILITY

Ultra low stocking densities of aquaculture sites, as low as 98.5% WATER TO 1.5% FISH.

Deep Water, High Current Open Ocean Sites                        

Low Fish In: Fish Out Ratio

                                                                 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized. There is no portion of the fish that is wasted. All off cuts that are not used for our perfect portions are used to make "human grade" high quality pet food.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.


SKYE STEELHEAD ®
 

The northwest isles of Scotland are some of the most rugged yet tranquil parts of Scotland. Roads that meander through rugged terrain, pristine lochs, & trees that seem to hang off the mountains. Among these isles, the Isle of Skye Stands out. It is off this and surrounding isles that Skye Steelhead Scottish Ocean Trout is raised to perfection by the Cannon family.

This small scale boutique farm is run by farmers that live, eat, and breathe for their fish, and is joked that the farmers even name the fish individually. This care is not only for the fish but for every aspect of its inputs. Extra cost is spent to procure the highest quality feed that uses a higher percentage of fish oil to ensure the health of the trout and to pass that on to us.

The resulting product is something you have to taste to believe, slightly milder than salmon with a higher fat content that yields one of the most buttery tasting fish you have ever had.

Praised by the top sushi chefs for its taste and texture when eaten raw, and loved by chefs for its mild taste and buttery sweet finish.

If you like salmon you will love Skye Steelhead.

 

TASTE PROFILE

Skye Steelhead has a slightly milder flavor when compared to salmon, but very similar taste. Many people mistake it for salmon. Its taste will be light, with a sweet finish when cooked. Raw it will have a "buttery" & "sweet" finish with a firmer texture loved by many sushi chefs.

 

LOCATION

Scottish Western Isles

Open ocean currents & deep water at sites, helps keep Skye Steelhead fit & healthy as well as a healthy seafloor.

 

SUSTAINABILITY

Ultra low stocking densities of aquaculture sites, as low as 98.5% WATER TO 1.5% FISH.

Low Fish In: Fish Out Ratio

                                                                 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized. There is no portion of the fish that is wasted.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.


ARCTIK ® COD
 

Arctik® Cod is sustainably wild caught & certified off the arctic waters of Iceland. Local fisherman make daily fishing trips to the surrounding waters just as they have for generations.

For this reason we prefer to work with small scale artisan fisherman to make sure every purchase makes it back to the local community & economy.

The term "cod" is used to describe many fish here in the US, but most of these fish are pacific cod which does not have the taste & texture of Atlantic cod so they are easily confused by the consumer.

We use Atlantic cod because our chefs & our team prefers the taste, texture, and health benefits of Atlantic cod.

Arctik Cod is true Atlantic cod has a meaty texture and sweet taste that is loved by top chefs across Europe & Scandinavia and is a staple on most menus.

 

TASTE PROFILE

Thick flakey white meat with a "meaty" texture. If you like halibut, you will love Arctik Cod.

 

LOCATION

Atlantic Arctic Waters off Iceland & Norway

 

SUSTAINABILITY

Sustainably Wild Caught & Certified.

MSC (Marine Stewardship Council) Certified Sustainable Fishery

 

ZERO WASTE

We remove the skin of the cod off our portions and the skins are air died in the Arctic winds over many days & are used to make a healthy omega rich snack that has been a staple of Icelandic & Scandinavian diet. All the cod heads and bones are also dried and used as a protein supplement in countries where access to perishable proteins is difficult.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.


photo credit: IPNLF

ASTAN® TUNA - SUSTAINABLY LINE CAUGHT
 

Wild Line Caught Sustainable Tuna.

Our tuna is caught using the same old fashioned methods since the start of fishing, using just hook & line the old fashioned way. No giant nets that lead to overfishing & huge bycatch problems usually seen in commercial tuna fishing.

This method is also much more sustainable than net fishing tuna as the tuna are targeted based on area & depth.

Another tool to avoid bycatch in this fishery is by using circular hooks. World Wildlife Fund (WWF) works closely with partners to advocate the use of circle hooks to reduce bycatch without affecting target catch like tuna and billfish. This type of hook is sharply curved back in a circular shape with the barbed end lying perpendicular to the shank

In addition our tuna is also sustainably certified wild caught, so you can finally feel good about the tuna you are buying & eating.

 

SUSTAINABILITY

Fair Trade & Labor Practices
Pole & Line rated "Best Choice" by Monterey Bay Aquarium Seafood Watch (Pole & Line)
Pole & Line, One by One Sustainably Caught Tuna
Artisanal boat Line Caught Tuna uses circular hooks
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

There is no portion of the fish that is wasted. Off cuts are sold and used with our partners to create "human grade" high quality pet food.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.


SALTWATER STRIPED BASS
 

About 80 miles just south of San Diego, California lies the Island of Todos Santos (All Saints). This island is unique as it lies only 12 miles off shore but has a unique ecosystem & currents due to the deep water submarine canyons that surround it.

These same strong currents and deep underwater canyons are what make the Isla de Todos Santos one of the most famous big wave surfing breaks aptly nick named "killers", where in winter these crashing waves can reach over 40 feet!

This unique underwater topography allows deep water upwelling to bring nutrient rich deep clean water combined with fast currents that makes the ideal location to sustainably raise our saltwater striped bass.

 

LOCATION

Isla Todos Santos, Mexico - Pacific Ocean


SUSTAINABILITY

Ultra low stocking densities of aquaculture sites

4 Star Best Aquaculture Practices (BAP) Certified

Rated "Best Choice" by Monterey Bay Aquarium Seafood Watch
Deep Water, High Current Open Ocean Sites  
Low Fish In: Fish Out Ratio

 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

All off cuts that are not used for our perfect portions are used to make "human grade" high quality pet food.

 

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

 

CARRIBEAN COBIA
 

You might have never heard of Cobia, but once you taste it will become an instant favorite. This unique fish is commonly know on the south east coast of the USA, but still what we consider one of the best tasting, healthiest underrated fish in the world.

A "meaty" white fish, with a texture closer to steak, an extremely mild taste that everyone loves, and packed full of omegas just as much ore MORE than salmon! And to top it off one of the most sustainable farms in the world.

Also this fish can basically be prepared any way, grilled, broiled, baked, seared, fried... and because if its dense texture and extremely high oil content its almost impossible to over cook..

 

Sustainably raised, ten plus miles off the shore of the beautiful Panama Coast. In these crystal blue open ocean waters in fully submerged under water "globes" at depths of up to 250 feet. In this natural habitat the cobia swim freely and school naturally in extremely low stocking densities.

Deep ocean offshore aquaculture in fully submerged sea stations has lower environmental impacts than traditional near shore operations and can actually help ocean ecosystems by reducing fishing pressure on wild fish species. Raising Cobia offshore, far from sensitive ecosystems and in strong ocean currents, gives the fish ample room to grow and thrive in a ratio of 97% ocean and 3% fish.

 

HIGHER IN OMEGA'S THAN MOST SALMON

For every 4oz serving of Caribbean Cobia has 1850mg of Omega 3 & 1220mg of EPA/DHA

 

LOCATION

10+ Miles off the Panama coastline - Caribbean Ocean


SUSTAINABILITY

Ultra low stocking densities of aquaculture sites, 97% WATER TO 3% FISH
Deep Water, High Current Open Ocean Sites  
4 Star Best Aquaculture Practices (BAP) Certified
Aquaculture Stewardship Council (ASC) Certified
Friend of The Sea Sustainably Certified
Global Good Aquaculture (GAP) Certified
American Heart Association Recommended
Rated "Best Alternative" by Monterey Bay Aquarium Seafood Watch
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

All off cuts that are not used for our perfect portions are used to make "human grade" high quality pet food.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

 

SANTA BARBARA BLACK COD
 

Where Southern California ends & Central California begins is the picturesque coastal town of Santa Barbara. To most this towns jaw dropping beauty & tranquility makes it one of the most famous & beautiful towns in the world.

Behind this glamour lies a vibrant local fishing community of small independently owned boats that fish these pristine waters. One of the most abundant & sustainably caught fish in this area is Black Cod, also known as sablefish.

This deep water fish is sustainably line caught on day boats, meaning the fish is caught, processed and shock frozen the same day. This means unparalleled quality & freshness.

Black Cod is an exceptionally rich and buttery fish. Black cod is praised for its elegant flakey white meat, and until recently has always been shipped to Japan as its a stable on most Japanese menus for its delicate flavor, and high oil content that makes this fish not only delicious but of the the healthiest fish in the sea. Black Cod is the perfect choice for those looking to add more fish oil and healthy omegas to their diet.

 

Also our Santa Barbara Black Cod PureFish perfect portions come "v cut", this means we take the extra effort & cost to remove the bones from this delicate fish where all other companies do not due to added labor and costs.

 

LOCATION

Santa Barbara, California - Pacific Ocean


SUSTAINABILITY

Sustainably Wild Caught on small scale day boats
Independently owned boats means your purchase helps support local fisherman & their communities
Rated "Best Choice" by Monterey Bay Aquarium Seafood Watch
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

All off cuts that are not used for our perfect portions are used to make "human grade" high quality pet food.

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

 

LATITUDE 55 ALBACORE TUNA
 

Albacore Tuna is referred to as "white tuna", due to its opaque white/khaki color as opposed to ahi tuna that is bright red.

Our albacore tuna is pole & line caught on small artisanal day boats. The fish are immediately bled and stored on ice, processed & frozen within 24 hours. Making our albacore one of the best options for sustainability and quality.

These small scale independent boats use bait-less hooks and pole & line only to catch these albacore, with no unused bycatch.

 

LOCATION

Indonesia - Indian Ocean


SUSTAINABILITY

Sustainably Wild Caught on small scale boats
Fishery Improvement Project - In MSC assessment
Immediately bled & frozen with no spoilage means better use of catch
Rated "Best Choice" by Monterey Bay Aquarium Seafood Watch
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

 

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

SAPPHIRE SHRIMP - WILD CAUGHT MEXICAN SHRIMP
 

Over the centuries, shrimp fishing has gone from an artisan practice to an industrial pillaging of the sea. Independent fisherman with their one net small scale approach are not able to compete with the industrial boats that drag from the sea floor more shrimp in day than these fisherman could catch in a year.

Also the destruction to habitats, sea turtles, and bycatch has been horrific with industrial shrimping. Instead of giving up some fisherman decide to stick to their craft, and create a niche for their sustainably caught, higher quality & better tasting shrimp.

In a small coastal town in Mexico, these fisherman banded together to create a "co-operative" they outfitted their small boats with sails, to harness wind energy & save on fuel costs.

They cast their nests by hand and only catch the shrimp they need and any bycatch is returned to the ocean unharmed, making this a bycatch free fishery as well.

These techniques yield a higher quality shrimp with the lowest bycatch and fuel consumption per pound in the world.

Once the catch is returned to the land, the shrimp are processed following the highest international standards, ensuring good environmental practices, fair conditions for workers, and state-of-the-art processes and equipment. This allows us to offer the highest quality shrimp with the lowest impact on the environment and the only Fair Trade Certified Shrimp in the world.

 

 

LOCATION

Mexico - Pacific Ocean



SUSTAINABILITY

Sustainably Wild Caught on small scale day boats that use wind power instead of fuel
Independently owned boats means your purchase helps support local fisherman & their communities
Rated "Best Choice" by Monterey Bay Aquarium Seafood Watch
Fair Trade ® Certified
Never Treated - Just Shrimp & salt water, as it came from the ocean
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

VIKING SCALLOPS - WILD CAUGHT USA
 

Not all scallops are created equal, so its very important to know your source and how and where the scallops were caught. But even for people in the seafood industry this is easier said than done.

Most scallops sold have been added with preservatives and water to increase their weight & size and extend shelf life, these leads to lower quality tasting and a "rubbery" texture.

PureFish scallops are sourced directly from the boats & processor to ensure the highest quality, never treated with chemicals and never injected with water or anything. It was not easy, but with our decades of experience we were able to provide our customer with what we believe is the best wild caught USA scallop.

Family owned & operated boats sustainably catch the scallops. The scallops are then hand shucked one at a time on board out of the shell. The scallops are then packed in cheese cloth bags to allow drainage and the scallops to "dry".

The scallops are then immediately shock frozen to lock in freshness & texture.

 

LOCATION

Northeastern USA - North Atlantic Ocean


SUSTAINABILITY

Sustainably Wild Caught on family owned & operated boats
Independently owned boats means your purchase helps support local fisherman & their communities
MSC Certified Fishery
Rated "Best Choice" by Monterey Bay Aquarium Seafood Watch
By-catch is either returned to the sea or sold commercially, making this fishery essentially "un-used by-catch free"
 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

 

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

 

 

Chilean Sea Bass - Patagonian Toothfish
 

Chilean Sea Bass is one of the most prized & revered fish in the sea, it's seen on many of the top restaurant menus and is considered the "most expensive fish" on most menus.

Yes its origins are more of an unknown fish that no one wanted to buy with a name like "toothfish" named after its protruding teeth from the fisherman that first caught this fish by accident.

It wasn't until it was rebranded as "chilean sea bass" that chefs wanted to start offering it on their menus, and the rest is history.

The allure of this fish is its dense "meaty" flesh and extremely high oil content that lends itself to a "meaty" yet "silky" texture.

Its high oil content come from the toothfish adapting to its environment. It lives in some of the planets coldest darkest waters, so its dark skin can camouflage it from predators will its high fat content keeps them more insulated as they tend to live over 2,000 feet below the surface of the ocean. Ya thats some dark & cold waters..brrr

 

LOCATION

Antarctic Waters - Where the Pacific Ocean, South Ocean & Atlantic Ocean meet

 

SUSTAINABILITY

Sustainably Wild Line Caught
Fish are caught, and immediately processed & frozen on board
BRC Certified

 

ZERO WASTE

ZERO WASTE policy ensures environmental footprint is constantly minimized.

 

 

 

Scan "Meet Your Fisherman & Farmer" QR CODE on the back of your tray for more detailed information on this fish.

 

 


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