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Every PureFish has a name,
because every PureFish has a story.

Chilean Sea Bass - Patagonian Toothfish

Chilean Sea Bass is one of the most prized & revered fish in the sea, it's seen on many of the top restaurant menus and is considered the "most expensive fish" on most menus.

Yes its origins are more of an unknown fish that no one wanted to buy with a name like "toothfish" named after its protruding teeth from the fisherman that first caught this fish by accident.

It wasn't until it was rebranded as "chilean sea bass" that chefs wanted to start offering it on their menus, and the rest is history.

The allure of this fish is its dense "meaty" flesh and extremely high oil content that lends itself to a "meaty" yet "silky" texture.

Its high oil content come from the toothfish adapting to its environment. It lives in some of the planets coldest darkest waters, so its dark skin can camouflage it from predators will its high fat content keeps them more insulated as they tend to live over 2,000 feet below the surface of the ocean. Ya thats some dark & cold waters..brrr



Antarctic Waters - Where the Pacific Ocean, South Ocean & Atlantic Ocean meet



Sustainably Wild Caught
Line Caught
Includes independently owned boats means your purchase helps support local fisherman & their communities
Fish are caught, and immediately processed & frozen on board
Sustainably Certified Fishery, fished in compliance with The National Oceanic and Atmospheric Association (NOAA) & The Commission for the Conservation of Antarctic Marine Living Resources (CAMLAR).
Confirming adherence with quotas, location of catch and sustainability parameters.
BRC Certified


ZERO WASTE policy ensures environmental footprint is constantly minimized.




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