PureFish heavily invested to innovate & not use the single use plastic trays & packaging sold in stores and by other companies because we have a green goal to minimize and ultimately when possible eliminate all singe use plastic material from our entire supply chain.

At this time with what is available in the market, we have been able to source that any plastic used in our packaging at this time is recyclable, and many companies would stop there but not us. We will continue to push our supplier to keep innovating to reach this goal.

Our unique paperboard & aluminum metal containers are not only “plastic free” but 100% recyclable & made using recycled materials than can be recycled to be used another day & save resources.

Our PureFish box packaging is made from up-cycled & recycled paper and can be recycled to become another paper product once again.

Our insulation is made of 100% all-natural, non-GMO U.S. grown corn and is not only compostable, but when placed in water will dissolve and is sewer and septic safe, or better yet dissolve in a bucket and use this nutrient rich water to water your plants & garden ... OR ... for the grill masters use the insulation as a fire starter to help light that charcoal or campfire... PRETTY AMAZING RIGHT!

(just remember to remove the outer lining first, and recycle ...click below for detailed instructions)

Our goal is to get as close to a "single use" plastic free company as possible and we are pretty much there, yet we are still constantly working with our packaging vendors & updating as new materials are available to accomplish this goal.

Because Goals are set to be accomplished!